“Greenwash” has become a deserved insult — but the case for actually doing the green thing in your pet’s bath is still strong. Here’s the Dermagic argument for shampoo bars.
A definition we accept
Here’s one definition of greenwashing: companies that carelessly jump on the eco-friendly bandwagon in an attempt to cash in quick. They may convert some traditionally carbon-heavy services to electronic format or offer one or two green products while masquerading as an authority on environmental education.
Ouch. We all know they’re not talking about us — but the word has earned its sting. So we’ll borrow it back with a friendlier spin: Green Clean.
Our case for Green Clean
- The heck with shipping heavy liquids all over the planet
- Give the heave-ho to plastic bottles of shampoo
- Kick SLS and other preservatives, texturisers and chemicals out of your dog’s bath
- Embrace certified organic shampoo bars
- Hug those recycled cardboard boxes
- Love the natural essential oil scents
- Lather like crazy on both long and short coats
- Rinse squeaky clean in a flash, saving the Earth’s precious water
- Chase away fleas and other pests the organic, non-toxic way
- Green Clean your dog and we’ll plant a tree for every 10 bars we sell
Whether you call it Green Clean or Green Wash, do the earth a favour and shampoo bar your pets.
The DERMinator
Our newest shampoo bar, the Skin Rescue Bar — also known as “The DERMinator” — was awarded the Pet Product News Retailers’ NUMBER ONE Grooming Product for the entire year. We’re proud.
Now let’s get out there and erase that carbon pawprint.
— Dr Adelia E. Ritchie, President, DERMagic Skin Care for Animals, Inc.
For specific guidance email info@dermagic.eu or call 01624 829575.